Yaffaé
The modest lifestyle brand for believers.
Elegance rooted in faith, designed for dignity.
About Yaffaé
Yaffaé was created for the God-fearing souls of the Ummah — those who believe in one Creator and surrender themselves to Him. More than a brand, Yaffaé is a faith-rooted lifestyle, built on ḥayā, dignity, and remembrance of Allah.
Our creations embody timeless elegance in full harmony with Islamic principles — crafted not for fleeting trends, but for believers who seek a life of modesty, devotion, and beauty that lasts beyond this world. Faceless by choice, because true beauty belongs not to personalities, but to Allah — Al-Jamīl (The Most Beautiful).
With every step you take with Yaffaé, you become part of something greater. Half of every earning is dedicated fī sabīlillāh, where commerce meets worship, and style reflects sincerity.
Yaffaé exists not merely to serve the body, but to nurture the soul — a reminder that every moment of life can be lived in devotion to Allah.
The Prophet ﷺ said: "Every religion has a distinct characteristic, and the distinct characteristic of Islam is modesty." (Sunan Ibn Majah, 4181)
Be part of Yaffaé's beginning
A journey of haya, dignity, and devotion.
